Last Updated on 10 months ago by School4Seo Team
The technology an account executive would need to use to assemble a client’s campaign with ads that reach both mobile and desktop devices is HTML5 format.
- They would need to use native apps.
- They would need to use Display & Video 360 Marketplace.
- They would need to use HTML5 format.
- They would need to use MP4-encoded video.
The correct answer is: They would need to use HTML5 format
Explanation: The answer “They would need to use HTML5 format” is correct.
HTML5 is the standard web technology that allows for the creation of responsive and adaptable ad creatives. By building the client’s campaign ads in HTML5, the account executive ensures that the ads can automatically adjust their size and layout to fit different screen sizes and resolutions, providing an optimal viewing experience on both mobile phones and desktop computers. This eliminates the need to create separate ad versions for each device type, simplifying the campaign creation process and maximizing reach and effectiveness across platforms.
Build HTML5 ads for Display & Video 360 and Campaign Manager 360: https://support.google.com/richmedia/answer/6211558