Last Updated on 10 months ago by School4Seo Team
To find out how many new and unique people have been buying the new line of children’s shampoos and have seen the media campaigns, the hair care products company should look at the Floodlight Report and the Reach report.
- They should look at the Standard report and Floodlight Report.
- They should look at the Standard report and Reach report.
- They should look at the Floodlight Report and Summary report.
- They should look at the Floodlight Report and Reach report.
The correct answer is: They should look at the Floodlight Report and Reach report
Explanation: The answer “They should look at the Floodlight Report and Reach report” is correct.
To determine the number of new and unique individuals purchasing their children’s shampoo and the number of unique users reached by their media campaigns, the hair care products company should analyze the Floodlight Report and the Reach report in Campaign Manager 360. The Floodlight Report tracks conversions (shampoo purchases), and by focusing on unique conversions, they can identify new customers. The Reach report provides metrics on the number of unique users exposed to their ads. Combining insights from these two reports will reveal the campaign’s effectiveness in reaching new audiences and driving unique sales.
Here are relevant links from Google’s official content:
Run a Floodlight report – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2823790
(Explains how to report on conversions, including unique conversions tracked by Floodlight).
Reach reports in Report Builder – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2823516
(Explains how to generate reports on the unique reach of your campaigns).