Last Updated on 10 months ago by School4Seo Team

To determine if viewers saw the key information that begins at the half-minute mark in your grocery-delivery startup’s video campaign, you should look for Active View: Custom Metric Viewable Impressions in Campaign Manager 360 reporting.

• You should look for Active View: Companion conversions.
• You should look for Active View: Companion views.
• You should look for Active View: Video completes.
• You should look for Active View: Custom Metric Viewable Impressions.

The correct answer is: You should look for Active View: Custom Metric Viewable Impressions.

Explanation: Active View: Viewable Impressions tells you if the ad was viewable (at least 50% on screen for 2 seconds for video). It doesn’t track specific timestamps within the video content.

To know if viewers saw the information at the 30-second mark, you need to implement custom tracking within your video creative. This involves setting up specific rich media events or custom Floodlight variables that fire at the 30-second point. You would then report on these custom metrics or variables. Campaign Manager 360’s standard Active View metrics don’t provide this level of in-video timestamp tracking.

While a direct Google help page for this specific scenario might not exist, searching the Campaign Manager 360 Help Center for “rich media events” and “custom Floodlight variables” will provide information on how to implement this type of specific video engagement tracking.