Last Updated on 10 months ago by School4Seo Team
To organize the Campaign Manager 360 network for your client, a national cleaning supplies business that’s launching a new subsidiary, the correct approach is to set up separate child advertisers beneath the parent advertiser so they can separate business units while maintaining a holistic overview of the company.
- You’ll need to set up a separate campaign beneath the parent advertiser.
- You’ll need to set up two parent advertisers beneath a Campaign Manager 360 network.
- You’ll need to set up separate child advertisers beneath the parent advertiser.
- You’ll need to set up two separate placements beneath the parent advertiser.
The correct answer is: You’ll need to set up separate child advertisers beneath the parent advertiser.
Explanation: The answer “You’ll need to set up separate child advertisers beneath the parent advertiser” is correct.
To allow the national cleaning supplies business and its new subsidiary to operate independently while maintaining a holistic company overview in Campaign Manager 360, you should structure their network with one parent advertiser representing the overall company and separate child advertisers for each business unit. This structure allows for distinct campaign management and reporting for each entity. The parent advertiser can then be used for aggregated reporting across all subsidiaries, providing the desired holistic view while maintaining necessary separation for individual business unit control and analysis.
Here’s a relevant link from Google’s official content:
About the Campaign Manager 360 hierarchy: https://support.google.com/campaignmanager/answer/2893922