Last Updated on 10 months ago by School4Seo Team
The Floodlight feature that makes it possible to measure specific elements on a webpage at the time of a conversion event is the custom variable.
- Custom dimension
- Custom parameter
- Custom attribute
- Custom variable
The correct answer is: Custom variable
Explanation: The answer “Custom variable” is correct.
Custom Floodlight variables (specifically string or path custom variables) enable you to capture specific elements on a webpage at the time of a conversion event. These variables allow you to pass dynamic values when a Floodlight tag fires. For instance, you can capture the product ID of a purchased item, the specific page a user converted on, or any other relevant detail present on the conversion page. This provides granular insights beyond standard conversion tracking.
Here’s a relevant link from Google’s official content:
Custom Floodlight variables – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2823222