Last Updated on 10 months ago by School4Seo Team

If your client is an advertising agency managing multiple clients across various categories, they should structure their Campaign Manager 360 instance by creating one agency account with multiple advertisers within that account to ensure simple transferability.

• Create multiple networks, one for each of the multiple clients.
• Create one agency account with multiple advertisers within that account.
• Create many campaigns for each account you manage within the agency.
• Create many campaigns, one for each of the agency’s clients.

The correct answer is: Create one agency account with multiple advertisers within that account

The answer “Create one agency account with multiple advertisers within that account” is correct.

Structuring Campaign Manager 360 with one agency account containing multiple advertisers for each client ensures simple transferability. This hierarchical structure centralizes user management and billing at the agency level while keeping client data separate within their respective advertisers. If a client relationship changes, their entire advertiser, including campaigns and historical data, can be easily transferred to another agency’s account without disrupting other clients or requiring complex data migration. This setup streamlines account management and facilitates smooth transitions.

Here’s a relevant link from Google’s official content:

About the Campaign Manager 360 hierarchy: https://support.google.com/campaignmanager/answer/2829424