Last Updated on 10 months ago by School4Seo Team

The metric within Campaign Manager 360 that your client should use to measure users’ ability to see their video is video views.

• Video full-screen
• Video completions
• Video plays
• Video views

The correct answer is: Video views

Explanation: Among the four options provided, “Video views” and “Video plays” are very similar and both indicate that a user initiated the video. However, neither directly measures the ability to see the video in the way that a viewability metric like Active View does.

Here’s a breakdown:

Video full-screen: Measures how many times users made the video play in full-screen mode. This indicates engagement but not necessarily initial viewability.

Video completions: Tracks how many times the video played to the end. This implies the user likely saw a significant portion, but not necessarily the beginning.

Video plays and Video views: These metrics generally count the number of times a user clicked the play button or the video started playing automatically. They indicate an intent to watch but don’t guarantee the video was actually visible on the screen for a meaningful duration.

Given the options, “Video views” or “Video plays” would be the closest to indicating that a user intended to see the video, as they initiated playback. However, remember that neither confirms actual viewability according to industry standards (like Active View’s criteria of 50% visible for 2 seconds).

If you need to choose only one, “Video views” is a commonly understood and reported metric for video ad engagement. “Video plays” is often used interchangeably.

Therefore, while not perfect for measuring the ability to see, “Video views” is the most conventional answer among the choices for indicating that a user started watching the video.