Last Updated on 10 months ago by School4Seo Team
For an online car rental agency using Campaign Manager 360 and comfortable with coding, the recommended Google solution to measure app conversions is Google Analytics 4.
You’re working with an online car hire agency on a new ad campaign. They use Campaign Manager 360 and want to use a Google solution to measure app conversions. They’re comfortable with coding. What solution would you recommend to meet their needs?
- Google Play installs
- Looker Studio
- A third-party SDK
- Google Analytics 4
The correct answer is: Google Analytics 4
Explanation: The answer “Google Analytics 4” is correct.
For an online car rental agency comfortable with coding and wanting to measure app conversions within Campaign Manager 360, Google Analytics 4 (GA4) is the recommended solution. GA4 offers robust app and web analytics, including detailed conversion tracking. By implementing the GA4 SDK in their app and configuring integrations with Campaign Manager 360, they can accurately attribute app conversions (like rentals or bookings) to their ad campaigns. GA4 provides flexible event tracking and reporting capabilities suitable for their coding comfort level.
Here’s a relevant link from Google’s official content:
Integrate Campaign Manager 360 with Google Analytics 4: