Last Updated on 10 months ago by School4Seo Team

To measure how many users participated in the hotel client’s rewards program, you would use a custom variable within Floodlight.

• Use a custom parameter.
• Use a custom metric.
• Use a custom attribution.
• Use a custom variable.

The correct answer is: Use a custom variable

Explanation: The answer “Use a custom variable” is correct.

To measure how many users participated in a hotel client’s rewards program using Floodlight tags in Campaign Manager 360, you should use a custom variable. Custom variables (u-variables) allow you to capture and report on specific user actions or attributes that aren’t standard Floodlight parameters. In this case, you can configure a custom variable to track whether a user who triggers a Floodlight activity (like a booking or website visit) also participated in the rewards program. This will provide the client with the requested measurement.

Here’s a relevant link from Google’s official content:

Custom Floodlight variables – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2823222