Last Updated on 10 months ago by School4Seo Team
To measure how many people downloaded the promotion during their how-to-paint video campaign, the new art supplies store client should use the “unique counting method” with their counter tag in Campaign Manager 360.
- They should use the “standard counting method.”
- They should use the “per session counting method.”
- They should use the “custom counting method.”
- They should use the “unique counting method.”
The correct answer is: They should use the “unique counting method.”
Explanation: The answer “They should use the ‘unique counting method'” is correct.
For measuring the number of unique downloads of the promotion, the “unique” counting method for the Floodlight counter tag is the appropriate choice. This method counts each user’s conversion only once within a specified lookback window, even if they download the promotion multiple times. This provides an accurate measure of how many distinct individuals engaged with the campaign by downloading the promotional material, aligning directly with the objective.
Here’s a relevant link from Google’s official content:
Counter tags – Campaign Manager 360 Help: