Last Updated on 10 months ago by School4Seo Team

To meet your client’s request for video campaign metrics on how many times users stop and restart their video ad, you should show the rich media metrics “video stops” and “video replays” from Campaign Manager 360.

• Video pauses and video completions
• Video plays and video completions
• Video stops and video replays
• Video plays and video pauses

The correct answer is: Video stops and video replays

Explanation: The answer “Video stops and video replays” is correct.

To provide your client with the requested metrics on how many times users stop and restart their video ads, you should indeed show them the Video stops and Video replays rich media metrics in Campaign Manager 360. “Video stops” directly measures the number of times users interrupted the video playback. “Video replays” tracks how many times users initiated a restart of the video after it had either finished or been stopped. These two metrics precisely address the client’s need to understand user engagement with the video ad content in terms of stopping and restarting.