Last Updated on 10 months ago by School4Seo Team
In Campaign Manager 360, if you’re working with a beverage client and notice that default ads are running more often than the new campaign-assigned ads, the cause could be the inclusion of geo and language targeting that limits the serving of preferred ad creatives.
- You set the priority of the ad as a priority “2” so that it ran before the standard ad ran.
- You included three different creative types to run in this campaign.
- You set the ad to run across multiple publisher sites and platforms.
- You included geo and language targeting that limits serving of preferred ad creative.
The correct answer is: You included geo and language targeting that limits serving of preferred ad creative.
Explanation: The answer “You included geo and language targeting that limits serving of preferred ad creative” is correct.
Implementing geographic and language targeting restricts the audience to users matching those specific criteria. If a user’s location or browser language doesn’t align with the defined targeting, Campaign Manager 360 cannot serve the intended campaign ads. Consequently, the default ads are displayed to fill the ad space. The more specific the geo and language targeting, the higher the chance of users falling outside these parameters, leading to the default ads running more frequently than the campaign-specific creatives.
Here’s a relevant link from Google’s official content explaining targeting:
About targeting in Campaign Manager 360: https://support.google.com/campaignmanager/answer/2826109