Last Updated on 10 months ago by School4Seo Team
To report on how many new and unique users are purchasing items and being reached by media campaigns for the new high-impact workout attire, the fitness apparel brand should review the Floodlight Report and the Reach report.
A fitness clothing brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns. Which reports should they be reviewing?
- Standard report and Floodlight Report
- Standard report and Reach report
- Floodlight Report and Summary report
- Floodlight Report and Reach report
The correct answer is: Floodlight Report and Reach report
Explanation: The answer “Floodlight Report and Reach report” is correct.
To determine the number of new and unique users purchasing their workout attire and being reached by their campaigns, the fitness apparel brand should review the Floodlight Report and the Reach report in Campaign Manager 360. The Floodlight Report will show conversions (purchases) and can be filtered to show unique conversions, indicating new customers. The Reach report provides metrics on unique users reached by the ads. By analyzing these two reports together, they can understand the effectiveness of their campaigns in both reaching new audiences and driving unique purchases.
Here are relevant links from Google’s official content:
Run a Floodlight report – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2823790
(Explains how to report on conversions, including unique conversions tracked by Floodlight).
Reach reports in Report Builder – Campaign Manager 360 Help: https://support.google.com/campaignmanager/answer/2823516
(Explains how to generate reports on the unique reach of your campaigns).