Last Updated on 10 months ago by School4Seo Team

To ensure the dairy brand’s mobile in-app ads lead users directly to the in-app landing page for the new ice cream flavors, the right tool to use in Campaign Manager 360 is deep links.

• Custom links
• Landing page links
• Targeting links
• Deep links

The correct answer is: Deep links

Explanation: The answer “Deep links” is correct.

To direct users from mobile in-app ads to the specific in-app landing page showcasing the new ice cream flavors, you should use deep links in Campaign Manager 360. Deep links are specialized URLs that bypass the app’s homepage and take users directly to a designated screen within the mobile application. By implementing deep links in your in-app ad creatives, you ensure a seamless user experience, guiding interested customers straight to the relevant information about the new ice cream offerings within the dairy brand’s app.

Here’s a relevant link from Google’s official content:

About deep links: https://support.google.com/displayvideo/answer/15786615

While this link is from Google Ads Help, the functionality and purpose of deep links are consistent across Google’s advertising platforms, including Campaign Manager 360 for managing mobile in-app campaigns. Deep links are the standard method for directing users to specific content within an app.