Last Updated on 10 months ago by School4Seo Team

For your client who owns a vegan foods online store and is ready to launch a video campaign but currently only has companion ads available, the best course of action is to begin the campaign with companion ads until the video ads are ready.

Your client, who owns a vegan foods online shop, is ready to roll out a video campaign. They only have companion ads ready to serve. What would you advise them to do?

• Cancel the video ad placements, but proceed with the companion ads.
• Delay the entire campaign.
• Until the video ads are ready, begin the campaign with companion ads.
• Cancel the entire campaign.

The correct answer is: Until the video ads are ready, begin the campaign with companion ads.

Explanation: The answer “Until the video ads are ready, begin the campaign with companion ads” is correct.

This is a practical and logical approach. Since the client has companion ads ready, launching the campaign with these ensures an immediate presence and allows them to start engaging with their audience. Companion ads can support the upcoming video campaign by building brand awareness and driving initial traffic. Once the video creatives are finalized, they can be seamlessly integrated into the existing campaign alongside the companion ads, maximizing the campaign’s impact.

While a specific Google help page outlining this exact scenario might not exist, the general principles of managing creatives and campaign rollout in Campaign Manager 360 support this advice. You can find information on uploading and associating different creative types (including companion ads) with placements in the Campaign Manager 360 Help Center.