Assigning a value to a Google Analytics Goal enables to Analyze a website conversion funnel.
- Compare goal conversions and measure changes to a website
- Track real-time business revenue
- Track actual revenue from conversions
- Analyze a website conversion funnel
The correct answer is: Analyze a website conversion funnel
Explanation: Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions.
Read more here: https://support.google.com/analytics/answer/1012040