What does assigning a value to a Google Analytics Goal enable?

What does assigning a value to a Google Analytics Goal enable?

  • Analyze a website conversion funnel
  • Compare goal conversions and measure changes to a website
  • Track real-time business revenue
  • Track actual revenue from conversions

Correct answer is:

  • Analyze a website conversion funnel
  • Google Analytics IQ Exam – All Q&As
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Explanation: Although assigning a goal value is optional, we recommend you do so to help monetize and evaluate your conversions.

Read more here: https://support.google.com/analytics/answer/1012040