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What data is google analytics goals unable to track?


Google Analytics can not track “Customer’s Lifetime Value” as a Goal. There are just 4 types of metrics that Google Analytics can track as a Goal.

  • Watching a video
  • Making a purchase
  • Signing up for a newsletter
  • Customer’s lifetime value

The correct answer is: Customer’s lifetime value

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Explanation: Google analytics is not able to track the customer’s lifetime value as a goal. Google Analytics can track just 4 types of metrics as a goal i.e Pages/Session, Event, Destination, Duration.

The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number but a complete metric. That’s why it could not be tracked in Goal.

To read more about Goals in Google Analytics, please see the link.

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