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Home / Google Analytics IQ Exam Answers / Which of these could NOT be tracked using Goals in Google Analytics?

Which of these could NOT be tracked using Goals in Google Analytics?

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Which of these could NOT be tracked using Goals in Google Analytics?
  • Watching a video
  • Making a purchase
  • Customer’s lifetime value
  • Signing up for a newsletter

Correct answer is:

  • Customer’s lifetime value

Explanation: The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number but a complete metrics. That’s why it could not be tracked in Goal.

Read more here: https://support.google.com/analytics/answer/6182550

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