Google Analytics can not track “Customer’s Lifetime Value” as a Goal. There are just 4 types of metrics that Google Analytics can track as a Goal.
- Watching a video
- Making a purchase
- Signing up for a newsletter
- Customer’s lifetime value
The correct answer is: Customer’s lifetime value
Explanation: Google analytics is not able to track the customer’s lifetime value as a goal. Google Analytics can track just 4 types of metrics as a goal i.e Pages/Session, Event, Destination, Duration.
The Lifetime Value report lets you understand how valuable different users are to your business based on lifetime performance. This is not just a number but a complete metric. That’s why it could not be tracked in Goal.
To read more about Goals in Google Analytics, please see the link.
Read more here: https://support.google.com/analytics/answer/6182550