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To recognize users across different devices, what feature must be enabled?

User ID must be enabled to recognize users across different devices.

To recognise users across different devices, what feature must be enabled?

  • Attribution Models
  • Google Ads Linking
  • Audience Definitions
  • User ID

The correct answer is: User ID

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Explanation: User ID must be enabled to recognize users across different devices. When you implement User-ID, you can identify related actions and devices and connect these seemingly independent data points. That same search on a phone, purchase on a laptop, and re-engagement on a tablet that previously looked like three unrelated actions on unrelated devices can now be understood as one user’s interactions with your business.

User ID views include a set of Cross-Device reports, which aren’t available in other reporting views. The Cross-Device reports give you the tools you need to analyze how users engage with your content on different devices over the course of multiple sessions. 

Read more here: https://support.google.com/analytics/answer/3123662

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