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Which of these does Google Analytics use to distinguish new and returning users?

Which of these does Google Analytics use to distinguish new and returning users?

  • Facial recognition technology
  • Artificial intelligence
  • A sequentially-assigned unique identifier and browser cookie
  • A randomly-assigned unique identifier and browser cookie

The correct answer is: A randomly assigned unique identifier and browser cookie

Google Analytics uses A randomly assigned unique identifier and browser cookie to distinguish new and returning users.

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