Attribution modeling is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path.
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- Channel Groupings
- Multi-Channel Funnels
- Conversion tracking
- Attribution modeling
Correct answer is: Attribution modeling
Explanation: An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
Read more here: https://support.google.com/analytics/answer/1662518