Attribution modeling is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path.
- Channel Groupings
- Multi-Channel Funnels
- Conversion tracking
- Attribution modeling
The correct answer is: Attribution Modeling
Explanation: An attribution model is a rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. In contrast, the First Interaction model assigns 100% credit to touchpoints that initiate conversion paths.
Read more here: https://support.google.com/analytics/answer/1662518