**Google Analytics IQ Exam – All Q&As**- * Updated on 25-Apr-2019
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What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

- Channel Groupings
- Multi-Channel Funnels
- Conversion tracking
**Attribution modeling**

Correct answer is:

**Attribution modeling**

**Explanation:** An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

**Read more here**: https://support.google.com/analytics/answer/1662518