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What Remarketing audiences cannot be defined by default?

Users who visited a physical store cannot be defined as a Remarketing audiences by default.

  • Users who visited a specific page on a website
  • Users who visited a physical store
  • Users who speak a particular language
  • Users who played a video on a website

The correct answer is: Users who visited a physical store

Users who visited a physical store cannot be defined as a Remarketing audience by default. A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for remarketing campaigns in your ad accounts like Google Ads and Display & Video 360.

If a user who visits your physical shop, or engaged with any offline promotional activity, cannot me added in the remarketing audience list. Remarketing audience list can be created with the users who have engaged in any online activity or platform.

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