In Multi-Channel Funnel Reports Television commercials would not be credited with a conversion.
- Television commercials
- Paid and organic search
- Website referrals
- Social network
The correct answer is: Television commercials
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In Multi-Channel Funnel Reports Television commercials would not be credited with a conversion. Offline channels are not credited with conversions. The Multi-Channel Funnels reports answer what role did prior website referrals, searches, and ads play in that conversion.
The Multi-Channel Funnels reports are generated from conversion paths, the sequences of interactions (i.e., clicks/referrals from channels) that led up to each conversion and transaction.
These channels include, but are not limited to:
- paid and organic search (on all search engines along with the specific keywords searched)
- referral sites
- affiliates
- social networks
- email newsletters
- custom campaigns that you’ve created, including offline campaigns that send traffic to vanity URLs
What channel would not be credited with a conversion
Multi-Channel Funnel Reports would not credit to the following channels.
- Television commercials
- Print media channels
- Radio
- All other offline channels.
