What would prevent data from appearing in a Custom Report?

A filter that removes all the data would prevent data from appearing in a Custom Report. If You haven’t shared that Custom report with users in the same view, this too would prevent data from appearing in a Custom Report.

Which of these would prevent data from appearing in a Custom Report?

  • Too many metrics in a Custom Report
  • Too many dimensions in a Custom Report
  • Custom Report isn’t shared with users in the same view
  • A filter that removes all the data

The correct answer is: A filter that removes all the data

Explanation: Adding filter limits the report to specific dimensions. This lets you restrict the data that appears in the custom report. Filtering your incoming hits permanently includes, excludes, or alters those hits in that view, according to the type of filter applied on the custom report.

Therefore, you should ALWAYS maintain an unfiltered view of your data so you always have access to your full data set.

Learn more here: https://support.google.com/analytics/answer/1151300

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