What would prevent data from appearing in a Custom Report?

What would prevent data from appearing in a Custom Report?

  • Custom Report isn’t shared with users in the same view
  • Too many metrics in a Custom Report
  • Too many dimensions in a Custom Report
  • A filter that removes all the data

Correct answer is: A filter that removes all the data

Explanation: Adding filter limit the report to specific dimensions. This lets you restrict the data that appears in the report.

Learn more here: https://support.google.com/analytics/answer/1151300