/order/complete.php will NOT count as a goal because the match type of “Begins with” is “/ordercomplete”.
The correct answer is: /order/complete.php
If the google merchandise store sets up a URL goal of “/ordercomplete” and a match type of “begins with”, then /order/complete.php will not be counted as a goal. Because the goal match type is “begins with /ordercomplete and the URL /order/complete.php doesn’t match the URL string.
To determine if the goal URL is entered incorrectly, copy the URL in the Goal URL field and paste it in the search box of either the Pages report or the Goal URLs report. The goal URL should be correctly defined to capture the goal. If there is even a single character change, the goal will not be captured.