Last Updated on 5 years ago by School4Seo Team

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Adjust keyword bids in Google Ads from Google Analytics is not possible, when linking a Google Ads account to Google Analytics.

• Create remarketing lists in Analytics to use in Google Ads campaigns
• View Google Ads click and cost data next to site engagement data in Analytics
• Import Analytics Goals and transactions into Google Ads as conversions
• Adjust keyword bids in Google Ads from Google Analytics

The correct answer is: Adjust keyword bids in Google Ads from Google Analytics

Explanation: When you link Google Ads and Analytics, you can:

• Import Analytics metrics like Bounce Rate, Avg. Session Duration, and Pages/Session into your Google Ads account.
• Enhance your Google Ads remarketing with Analytics Remarketing and Dynamic Remarketing.
• See ad and site performance data in the Google Ads reports in Analytics.
• Import Analytics goals and Ecommerce transactions into your Google Ads account.

But you cannot Adjust keyword bids in Google Ads from Google Analytics.

Read more here: https://support.google.com/analytics/answer/1033961