AI-Powered Shopping ads Certification
When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?
When setting up a product feed in Google Merchant Center, the Product_type attribute is optional.
Where would you advise someone to go in order to opt in to the Product Ratings Program?
To opt in to the Product Ratings Program, you should go to Google Merchant Center.
What’s the relationship between Google Merchant Center and Google Ads?
Google Merchant Center passes inventory data to Google Ads, enabling advertisers to use the data to build a Shopping campaign.
What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product?
If you try to upload a feed in Google Merchant Center without availability for each product, Google’s system will disapprove the feed until all required attributes are included.
Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product?
If you tried to upload a feed in Google Merchant Center that did not have availability for each product, Google’s system would disapprove the feed until all required attributes, including availability, are included.
How does Google enforce policy violations?
Google enforce policy violation by disapproving the items and and account suspension.
What happens after a policy violation?
After a policy violation items are disapproved and your account is suspended by Google.
What happens if you violate Google policy?
If you violate the Google policy your items are disapproved and your account is suspended.
What are the three main components of Google’s policy mission statement? Choose three. Select 3 Correct Responses
The three main components of Google’s policy mission statement are protecting users’ online safety, promoting a positive experience for all users, and implementing fair and consistent policies.
Which basic website requirement must everyone follow in order to advertise on Shopping ads?
The basic website requirement that everyone must follow in order to advertise on Shopping ads is having a secure checkout.
Which of these website features are required in order to advertise on Shopping ads?
A secure checkout is required to advertise on Shopping ads, ensuring a safe and trustworthy purchasing experience for users.
You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?
Shopping ads use product attributes, which are defined in a Merchant Center data feed, to show ads on relevant searches. Where as Search ads use keywords to show relevant ads.
When should you expect to pay for a Shopping ad?
You only pay when someone clicks through to your site. Shopping ads on Google can help you get big results on a smaller budget.
When do you pay for a Shopping ad?
You only pay when someone clicks through to your site. Shopping ads on Google can help you get big results on a smaller budget.
What are two features of a Standard Shopping campaign? Choose two. Select 2 Correct Responses
These are the two features of Standard Shopping Campaign. Standard Shopping Campaign lets you set up campaign, bidding, and product groups manually. You can optimize campaign performance and bids through automated bidding.
Which of these choices describes a free product listing?
Free product listings on the Shopping tab provide an opportunity to highlight products and drive customers to your website for free. Unpaid listings on the Shopping tab require rich data to offer more visually enhanced experiences for shoppers who are searching for your products.
Which definition corresponds to a free product listing?
Free product listings on the Shopping tab provide an opportunity to highlight products and drive customers to your website for free. Unpaid listings on the Shopping tab require rich data to offer more visually enhanced experiences for shoppers who are searching for your products.
What are free product listings?
Free product listings on the Shopping tab provide an opportunity to highlight products and drive customers to your website for free. Unpaid listings on the Shopping tab require rich data to offer more visually enhanced experiences for shoppers who are searching for your products.
How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
What are two ways Shopping ads can help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses
Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad. Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
What triggers a charge for a Shopping ad?
Someone clicking on an ad and landing on the site triggers a charge for a shopping ads. You’re charged when someone clicks your ad. And you’re charged only when someone clicks an ad that leads to the landing page on your website or to the Google-hosted landing page for your local inventory.
Which of these formats promotes in-store products and drives traffic to brick-and-mortar locations?
Local Inventory Ads promote in-store offerings while also driving traffic to your brick and mortar store.
Which ad format promotes in-store products and also drives traffic to stores? Select 1 Correct Responses
Local Inventory Ads promote in-store offerings while also driving traffic to your brick and mortar store.
Which of these formats promotes in-store offerings while also driving traffic to stores?
Local Inventory Ads promote in-store offerings while also driving traffic to your brick and mortar store.
Where might you see Standard Shopping ads? Choose three. Select 3 Correct Responses
You might see your standard Shopping ads can appear these three places. 1. In the Google Images, 2. The Shopping tab, and 3. in the Google Search.
In which three places can Standard Shopping ads appear? Choose three. Select 3 Correct Responses
These are the three places where Standard Shopping ads can appear. 1. Google Images, 2. The Shopping tab, and 3. Google Search.
Where can Standard Shopping ads appear? Choose three. Select 3 Correct Responses
Standard Shopping ads can appear in Google Images, The Shopping tab, and Google Search.
How can you help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
This is how you can help build a better consumer experience. Offer an easy checkout process, and Let shoppers buy online and pick up in-store. Provide up-to-date information about your store’s opening and closing hours and the clear address. Let them know about your in-stock products accurately.
What are three ways that you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
These are the three ways you can help build a better consumer experience to drive action. Provide up-to-date information about your store’s opening and closing hours and the clear address. Let them know about your in-stock products accurately. Offer an easy checkout process, and Let shoppers buy online and pick up in-store.
Which of these are ways you can help build a better consumer experience to drive action? Choose three. Select 3 Correct Responses
There are many ways you can help build a better consumer experience. Provide up-to-date information about your store’s opening and closing hours and the clear address. Let them know about your in-stock products accurately. Offer an easy checkout process, and Let shoppers buy online and pick up in-store.
You’ve operated a successful online retail business for a decade without changing your product and marketing strategy. You’ve observed a recent trend, though—shoppers are buying less each time they make a purchase. Which actions should you take? Choose two. Select 2 Correct Responses
You should uncover the needs to meet the requirement of these curious, and impatient consumers. Provide them the personalized experiences that meet their expectations online or in-store.
You’ve owned a successful online retail business for a decade. Though the product and marketing strategy hasn’t changed, shoppers’ behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct Responses
You should meet the needs of these curious, demanding, and impatient consumers. Provide them the personalized experiences that meet their expectations in all the places they are.
What’s an example of an online sales goal?
Wanting to promote your online inventory and drive consumers to purchase a product on your website is an example of an online sales goal
Which of these is an online sales goal?
Promoting your online inventory and drive consumers to purchase a product on your website is an example of online sales goal.
What’s an example of an omnichannel goal?
The goals that can be achieved using online and offline channels are called omnichannel goals. That’s why Promoting a 25% off discount for people who purchase online but pick up in a physical store is an example of an omnichannel goal.
Which of the following is something retailers shouldn’t do in a shifting retail landscape?
Retailers shouldn’t provide minimal information to simply things in a shifting retail landscape.
How can Shopping help you reach your goals? Choose three. Select 3 Correct Responses
The shopping ads can help you reach your goals in the following ways.
Drive traffic and sales, Use data to fuel growth, and Build better consumer experiences
Which of these are ways Shopping helps you reach your goals? Choose three. Select 3 Correct Responses
Build better consumer experiences, Use data to fuel growth and Drive traffic and sales are the three ways, The shopping ads help you reach your goals.
What are three ways Shopping ads help you reach your goals? Choose three. Select 3 Correct Responses
Build better consumer experiences, Use data to fuel growth and Drive traffic and sales are the three ways, The shopping ads help you reach your goals.
What can the Performance Planner assist you with?
the Performance Planner can assist you to improve return on investment so you can drive more conversions within your target CPA(cost-per-acquisition).
What is a valid recommendation that the Performance Planner can provide?
Performance Planner can provide the valid recommendation to set a specific target CPA (cost-per-acquisition).
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
You can Target specific devices exclusively and Reach the right user with the right message at the right time by using automated bidding.
Why is using the performance targets feature after utilizing the Performance Planner recommended?
Using the performance targets feature after utilizing the Performance Planner is recommended. This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.
True or false? Shopping campaigns can help promote online and local inventory.
True, Shopping campaigns can help promote online and local inventory.
True or false? Shopping ads use product data to determine how and where to show ads.
True, Shopping ads use product data to determine how and where to show ads.
Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
Smart Shopping campaigns simplify campaign management by automating ad creation, targeting, bidding, and budget allocation.
Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
Showcase Shopping ads generally appear on Broader queries.
Which of the following is something retailers shouldn’t do in a shifting retail landscape?
Retailers shouldn’t Provide minimal information to simply things in a shifting retail landscape.
What can Local Catalog Ads do? Select All Correct Responses
Local Catalog Ads can reach mobile shoppers, drive store visits, and promote store deals.
Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
True. Local Inventory Ads allow retailers to promote in-store inventory and drive shoppers to their physical stores.
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
Maximize clicks is the automated bidding strategy that Jasmine should in her marketing for a chain of clothing stores. So that she could drive as many potential customers to her website as possible within a set budget.
Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance could use the GDN?
Lance could use the GDN by running a campaign of Local Catalog ads.
What are two ways to grow your business by helping consumers who want to buy at a local, physical store?
Allow shoppers to buy online and pick up at the store and Provide opening hours, locations, and stock levels are the two ways to grow your business by helping consumers who want to buy at a local, physical store.
Which statement is true about Local Catalog ads?
The statement is true that Local Catalog ads are easy-to-browse display ads that showcase multiple products.
Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming. How do Smart Shopping campaigns simplify campaign management?
Smart Shopping campaigns simplify campaign management by automating budget allocation, targeting, ad creation, and bidding.
What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)
Product ratings and Free shipping are the two features that can appear on Shopping campaign ads in order to drive online sales.