Home » Google Shopping Advertising Exam Answers » What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

What happens if you don’t resolve repeated policy violations, such as the price in the feed not matching the price on the website?

if you don’t resolve repeated policy violations, your items are disapproved and your account is suspended. Item disapprovals occur when the system determines the item doesn’t meet data quality requirements. Repeated policy violations can lead to account suspension.

  • Your Google My Business account will be suspended.
  • Your Google Ads account will be suspended.
  • Your feed will be suspended.
  • Your Google Merchant Center account will be suspended.

The correct answer is: Your Google Merchant Center account will be suspended.

There are two types of enforcement for Shopping ads policies: account suspension and item disapproval

Item disapprovals occur when the system determines the item doesn’t meet data quality requirements. For Shopping ads, the offending items are disapproved within Merchant Center. When an item gets disapproved, the rest of the data feed will continue running and showing ads.

Repeated policy violations can lead to account suspension. In addition, some items are not allowed to be advertised via Shopping ads. If you try to promote products that aren’t allowed, your entire Merchant Center account will get suspended.

When items are disapproved, you have a certain number of days to fix the issue. If you don’t, your entire Merchant Center account could get suspended. It’s critical to resolve item disapprovals as soon as possible, to avoid your entire data feed not serving ads.

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