Home » Google Shopping Advertising Exam Answers » What’s the relationship between Google Merchant Center and Google Ads?

What’s the relationship between Google Merchant Center and Google Ads?

  • Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.
  • Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  • Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

The correct answer is: Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.

Shopping Ads are created using two platforms: Merchant Center and Google Ads. Merchant Center hosts your product inventory, and Google Ads allows you to create a campaign using the inventory data. Both platforms are necessary and serve different purposes.

Local Inventory ads are fueled by your local inventory data passed on in Merchant Center to help highlight your local offerings and drive traffic to your stores. The local inventory ads feature allows you to showcase your products and store information to nearby shoppers searching with Google.

The merchant hosted local storefront represents only a single merchant’s local storefront information. It lets direct customers to your website when they click on your local inventory ads and free local product listings.

Other Similar Questions

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.