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What’s an example of an omnichannel goal?

The goals that can be achieved using online and offline channels are called omnichannel goals.

Source: Shopping ads can help you grow the business and find new potential customers
  • A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase.
  • A beverage company wants to raise awareness across Google platforms on a new line of sparkling water.
  • The store marketing team at a large pet company wants to double only in-store sales by Q4.
  • The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store.

  • Wanting to improve online sales by driving consumer to the website to make a purchase
  • Raising awareness of a new iced coffee drink across Google platforms
  • Setting the goal of doubling in-store sales by Q4
  • Promoting a 25% off discount for people who purchase online but pick up in a physical store

The correct answer is: The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store and Promoting a 25% off discount for people who purchase online but pick up in a physical store

Omnichannel goals: Optimize for both online conversions (leads) and offline conversions (store visits). Grow online and offline sales using omnichannel goals.

Read more about it here.

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