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Where would you advise someone to go in order to opt in to the Product Ratings Program?

  • Product feed
  • Google Ads
  • Google My Business
  • Google Merchant Center

The correct answer is: Google Merchant Center

The most commonly used program in Merchant Center is the Product Rating program. Product Ratings appear as a 1- to the 5-star rating system and a count of total reviews. These star ratings represent aggregated rating and review data for the product, compiled from multiple sources, including merchants, third-party review aggregators, editorial sites, and consumers.

If you are participating in Product Ratings through Google Customer Reviews, your reviews will be collected by Google Customer Reviews and sent to Merchant Center.

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Chapter 4: Launch Your Retail Strategy

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