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What are free product listings?

Free product listings on the Shopping tab provide an opportunity to highlight products and drive customers to your website for free. Unpaid listings on the Shopping tab require rich data to offer more visually enhanced experiences for shoppers who are searching for your products.

Source: All about Shopping Campaign
  • Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
  • Free product listings use product information directly from the website to curate no cost ads without a product feed.
  • Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
  • Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

The correct answer is: Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Free product listings on the Shopping tab provide an opportunity to highlight products and drive customers to your website for free.

Google recommends uploading your products in a Merchant Center product feed. You can also help Google understand the products you’re selling by ensuring your product data is fresh, correct, and comprehensive. Linking your account with a third-party platform and opting in to the Google Customer Reviews program can also make your unpaid listings more likely to appear on Google surfaces.

All you need to do is opt your existing ads feed into surfaces across Google in Merchant Center. You shouldn’t create a separate feed exclusively for free product listings on the Shopping tab. Separate feeds for ads and free product listings on the Shopping tab may cause your products to lose eligibility for Shopping ads. 

Evaluate how your ads and free product listings on the Shopping tab are doing by viewing performance reporting in Merchant Center and Shopping ads reporting in Google Ads. Adjust bids and return on ad spend targets for your Shopping

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