Home » Google Shopping Advertising Exam Answers » You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

You’re looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair. Which Shopping ads policy is the advertiser violating?

  • Return policy
  • Usefulness
  • Unsupported Shopping content
  • Misrepresentation of self or product

The correct answer is: Misrepresentation of self or product

The misrepresentation policy for Shopping ads is about transparency and reliability; when users see a Shopping ad, the item advertised should match the item on the website.

Example: A merchant is advertising the price for one dining chair, but the image on the ad is a dining table with six chairs. When users click on the ad, they land on the product page with one chair.

We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions. We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses.

Source: Google’s Article on Misrepresentation

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