Shopping ads use product attributes, which are defined in a Merchant Center data feed, to show ads on relevant searches. Where as Search ads use keywords to show relevant ads.Source: All about Shopping Campaign
Which of these is a benefit of Shopping Ads?
- Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
- Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
- Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
- Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
The correct answer is: Shopping Ads use product attributes to show ads on relevant searches to increase conversion.
Read more about it here
Other Similar Questions