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When setting up a product feed in the Google Merchant Center, which of the following attributes is optional?

  • availability
  • price
  • image_link
  • product_type

The correct answer is: Product_type

There are also optional attributes, such as product type and custom labels, that you can use to describe your product. Custom attributes can be used to organize your campaigns in Google Ads.

Some of the optional attributes include custom_label_0, product_type, gender, age_group, color, and condition.

Chapter 4: Launch Your Retail Strategy

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