Home » Google Shopping Advertising Exam Answers » Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses

Of these programs, which are the most commonly used in Google Merchant Center? Choose two. Select 2 Correct Responses

  • Store Ratings
  • Local campaigns
  • Product Ratings
  • Promotions

The correct answers are: Product Ratings and Promotions

Here are two of the most commonly used programs in the Merchant Center

Promotions: Promotion is a feature that allows you to distribute online promotions with Shopping ads on Google.com. When you add promotions to products that you sell on Google, shoppers see a “special offer” link (e.g., 15% off, free shipping). This link can increase the appeal of your Shopping ads and encourage shoppers to buy. Map the promotion ID to products in your product feed: For Google to recognize the products included in your promotion, submit a value for the promotion ID [promotion ID] attribute and map that to the eligible products in your product feed.

To get started, you’ll need to complete the promotions interest form. The promotions team will let you know when you’re ready to start implementation.

Product Ratings: The Product Ratings program allows you to display aggregated reviews for your products to customers shopping on Google. Product Ratings appear as a 1- to the 5-star rating system and a count of total reviews. These star ratings represent aggregated rating and review data for the product, compiled from multiple sources, including merchants, third-party review aggregators, editorial sites, and consumers. Product Ratings requires that you have a minimum of 50 reviews across all of your products. Reviews aren’t verified by Google.

You’ll be able to add more programs or cancel existing ones after the account has been created. To see a full list of available programs after you’ve created your account, select Growth in the left menu, then select Manage programs.

Read more here: https://support.google.com/merchants/answer/2906014

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