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You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. They already passed the required and optional attributes for apparel in the product feed. Which of these techniques could help them achieve granular reporting?

  • Create a campaign for each gender, then set up product groups by apparel type. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes
  • Create a catch-all campaign. Example: Campaign #1: Tops Product group: All products
  • Create a campaign by product category, then set up product groups by gender. Example: Campaign #1: Tops Product group #1: Women’s Top Product group #2: Men’s Top
  • Create a campaign by product category and gender, and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves

The correct answer is: Create a campaign by product category and gender and use product groups. Example: Campaign #1: Women’s Top Product group #1: Sweater Product group #2: Short Sleeves

There are also optional attributes, such as product type and custom labels, that you can use to describe your product. Custom attributes can be used to organize your campaigns in Google Ads.

Some of the optional attributes include custom_label_0, product_type, gender, age_group, color, and condition.

Chapter 4: Launch Your Retail Strategy

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