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When should you expect to pay for a Shopping ad?

You only pay when someone clicks through to your site. Shopping ads on Google can help you get big results on a smaller budget.

Source: All about Shopping Campaign
  • After someone buys something on the site
  • After someone searches for your item
  • After someone views your ad without engaging
  • After someone clicks on your ad and lands on the site

The correct answer is: After someone clicks on your ad and lands on the site

Just like other ad formats, your Shopping ads participate in an ad auction. You’ll decide how much you’re willing to pay for each click or engagement at the campaign level. You’ll only pay the minimum amount necessary to rank higher than the advertiser immediately below you, and you’ll often pay less than your maximum bid.

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