Your website data shows that many visitors place items in their shopping carts, but fail to complete the…

Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first? Test daily: Test a new website layout and color scheme each day. Lower price: Consider reducing the price of your product(s) for … Read more

How can running a Local Inventory ad increase your return on investment (ROI)?

How can running a Local Inventory ad increase your return on investment (ROI)? By advertising your store’s address and its offerings on the radio. By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store. By A/B testing potential new logos and tracking which is most effective. By bringing online shoppers … Read more

How has consumer shopping behavior changed in recent years?

How has consumer shopping behavior changed in recent years? People are buying more items but less frequently. People are buying fewer items and less frequently. People are buying more items and more frequently. People are buying fewer items more frequently. Correct Answer is: People are buying fewer items more frequently. The consumer shopping behavior changed … Read more

Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the…

Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad? It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search. It’s placed for impact, so it will … Read more

A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they…

A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear? When he is nearby Simpson Shoes using Google Maps … Read more

Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in…

Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade? They’re ad campaigns, delivered via storytelling e-mails. They’re short ads, delivered via SMS. They’re customer-friendly … Read more

Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to…

Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs? She can monitor and arrange new product groups to find opportunities. She can filter her … Read more

What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and…

What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability? Identify profitable geographical regions for new stores. Create insightful and popular video promotions. Build e-mail lists for marketing to new customers. Personalize the customer experience wherever they may be searching. Correct Answer is: Personalize the customer experience … Read more

Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales?

Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.) Clothing size guide Merchant auto-text response Merchant live chat Google customer reviews Merchant promotions Correct Answers are: Google customer reviews and Merchant promotions The two features Google customer reviews and Merchant promotions, available as additions to Shopping … Read more

Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful…

Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance? Brand name, product price, and video footage Product image, stock level, and video Brand name, product video, and price comparison Product image, price, and store name Correct Answer is: Product image, price, and … Read more