Home » Google Shopping Advertising Exam Answers » Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?

Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?

  • Maximize Clicks
  • Enhanced CPC
  • Manual Max CPC
  • Target Return On Ad Spend (tROAS)

The correct answer is: Target Return On Ad Spend (tROAS)

For Smart Shopping campaigns, your bid strategy will be Maximize Conversion Value, and you can set a secondary goal such as return on ad spend (ROAS), new customer acquisition, or store visits.

Target Return on Ad Spend (tROAS): This bid strategy automatically sets bids to help get as much conversion value as possible at the target return on ad spend (tROAS) you set. tROAS also offers support for your omnichannel objectives by enabling you to include a value for offline performance (store visits).

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