Home » Google Shopping Advertising Exam Answers » If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

  • Enhanced CPC
  • Manual Max CPC
  • Maximize Clicks
  • Target Return On Ad Spend (tROAS)

The correct answer is: Target Return On Ad Spend (tROAS)

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