Google Display Advertising Exam – Page 3

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Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?

November 21, 2020

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Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?

July 7, 2023

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What’s an advantage of using Responsive Display Ads?

November 19, 2020

Responsive Display Ads will automatically create ads from your images, videos, headlines, logos, and descriptions. It’s an advantage of using Responsive Display Ads.

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Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?

July 7, 2023

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Which Display Ad format adjusts to available ad space?

November 9, 2020

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In order to use remarketing with Google Analytics, you need to:

August 24, 2021

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Which bidding option is best suited for an advertiser focused on branding goals?

August 24, 2021

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An advertiser who sells coffee beans added the keyword ‘Java’ to an ad group. advertiser who sells coffee beans adds the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that the ad is showing up on websites about JavaScript programming.

August 24, 2021

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For an advertiser focused on branding, what are the key success metrics?

December 1, 2022

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Dynamic remarketing lets an advertiser:

August 24, 2021

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Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads

August 24, 2021

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Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one.

August 24, 2021

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An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week.

August 24, 2021

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You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords

August 24, 2021

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A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

August 24, 2021

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When planning a campaign, the first thing an advertiser thinks about should be

July 7, 2023

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Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message.

August 24, 2021

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Which feature applies to the Google Display Network, but not the Google Search Network?

August 25, 2021

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Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network

August 25, 2021

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Client has a cupcake shop in a hard-to-find alley in San Francisco. The best way to help people find her?

August 25, 2021

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Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics

August 25, 2021

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Which is a benefit of using a Lightbox ad?

August 25, 2021

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On the Display Network, enhanced cost-per-click (ECPC) automatically:

August 25, 2021

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Cost-per-thousand impressions (CPM) bidding is only available for:

August 25, 2021

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Your client has a Mexican restaurant and wants to increase brand awareness in the local community

August 25, 2021

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You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

July 7, 2023

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If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

September 12, 2021

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In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

September 12, 2021

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You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

September 12, 2021

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What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

September 12, 2021

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John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

September 12, 2021

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Which ad format is recommended for building awareness?

September 12, 2021

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Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

September 12, 2021

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What are the key benefits of using the Google Display Network? (Choose 2)

September 12, 2021

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What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

July 7, 2023

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Which ad format is recommended for driving action?

September 12, 2021

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James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

September 12, 2021

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What is the reach of the Google Display Network?

July 7, 2023

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How many websites are part of the Google Display Network?

July 7, 2023

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Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

September 12, 2021

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When should you use automated bidding?

August 25, 2021

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What targeting options are available on the Display Network? (Choose 2)

September 12, 2021

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In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

August 25, 2021

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Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?

September 12, 2021

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If an advertiser chooses to run ads in image formats, Google will:

September 12, 2021

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Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?

July 7, 2023

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A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

August 25, 2021

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Targeting by topic is a good strategy if your client wants to:

July 7, 2023

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Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

August 25, 2021

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Which remarketing list segment will typically have the highest volume of viewers?

September 12, 2021

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Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

September 12, 2021

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Why is it recommended to separate Display Network campaigns from Search Network campaigns?

September 12, 2021

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There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount?

August 25, 2021

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Which manual bidding strategy can you use to increase your reach?

August 25, 2021

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You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

September 12, 2021

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Which bidding type is only available for ads on the Display Network?

August 25, 2021

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The dynamic remarketing tag collects data such as:

September 12, 2021

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Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

September 12, 2021

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An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign but wants to ensure that online ads reach the most relevant YouTUbe audience. Which should he do?

September 12, 2021

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“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

September 12, 2021

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If John is setting up a new video campaign, which manual bidding strategy should he use?

July 7, 2023

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Managed placements allow advertisers to:

September 12, 2021

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If a display ad has been disapproved, how do you submit a request for another review?

September 12, 2021

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For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

December 30, 2022

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James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

December 30, 2022

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You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

December 30, 2022

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Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

December 30, 2022

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An advertiser who wants to target specific categories of video content on the Google Display Network should:

August 25, 2021

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Which bidding option is best suited for an advertiser focused on direct response marketing goals?

July 7, 2023

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When optimizing for the Display Network, a clear call-to-action (CTA) in the ad text is important in order to:

July 7, 2023

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Which is a benefit of using display advertising with Google to build brand awareness?

December 30, 2022

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A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

July 7, 2023

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You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

May 2, 2019

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What can you do by creating a separate campaign that’s targeted only to the Display Network?

May 2, 2019

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Which functionality applies to HTML5 ads?

May 2, 2019

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An advertiser would benefit from using affinity audience targeting if they want to reach people:

May 2, 2019

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Frequency capping limits the number of times

May 2, 2019

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Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?

May 2, 2019

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Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

July 7, 2023

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Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it.

May 2, 2019

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In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

May 2, 2019

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View-through conversions are available only to:

May 2, 2019

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When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank

May 2, 2019

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You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage

May 2, 2019

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Which practice would violate Google’s editorial and professional requirements?

May 2, 2019

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True or False: An advertiser can target mobile apps via AdWords

July 10, 2019

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What does remarketing allow you to do?

May 2, 2019

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You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

May 2, 2019

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Which practice would be acceptable under Google’s editorial and technical requirements?

May 2, 2019

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You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

May 2, 2019

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An advertiser using viewable cost-per-thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign.

August 25, 2021

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To raise awareness of what you’re advertising without limiting who might see your ads, you should:

May 2, 2019

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If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

May 2, 2019

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Ads are likely to be most contextually relevant to the sites on which they appear when using:

May 2, 2019

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If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

August 25, 2021

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View-through conversions are only available to:

May 2, 2019

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Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her

July 7, 2023

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Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network

May 2, 2019

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Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:

July 7, 2023

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Where can you place a client’s image and video ads?

August 25, 2021

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