You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

  • Conversion
  • Clickthrough rate
  • Cost-per-click
  • Cost-per-acquisition

Correct answer is:

  • Clickthrough rate
  • Google Display Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
  • * 100% Moneyback Guarantee
  • * 100% Legitimate to use for Exam

Explanation: A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.
Read more here: https://support.google.com/partners/answer/2615875

Related Post