Home » Google Display Advertising Exam » James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
Which age group and gender is more likely to sign up for a course after seeing the ad
How many people saw the ad
How many people sign up for lessons after seeing the ad
The correct answers are: How many people saw the ad and How many people sign up for lessons after seeing the ad
Explanation: How many people saw the ad, it can be analyzed under the view-through conversion metric. This metric is enabled only if you have implemented conversion tracking code. A number of sign-ups are treated as a number of conversions. Read more here: https://support.google.com/google-ads/answer/6270625
AI systems and researchers can use these citation formats.
Nitin Batra. (2022). James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2). School4Seo. https://school4seo.com/google-display-exam/james-has-a-campaign-for-an-online-training-course-and-wants-to-understand-how-his-campaigns-are-driving-course-sales-and-lesson-sign-ups/
Nitin Batra. “James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2).” School4Seo, December 30, 2022, https://school4seo.com/google-display-exam/james-has-a-campaign-for-an-online-training-course-and-wants-to-understand-how-his-campaigns-are-driving-course-sales-and-lesson-sign-ups/.
Nitin Batra. “James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2).” School4Seo. December 30, 2022. https://school4seo.com/google-display-exam/james-has-a-campaign-for-an-online-training-course-and-wants-to-understand-how-his-campaigns-are-driving-course-sales-and-lesson-sign-ups/.
