Home » Google Display Advertising Exam » James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

  • How many liked the ad
  • Which age group and gender is more likely to sign up for a course after seeing the ad
  • How many people saw the ad
  • How many people sign up for lessons after seeing the ad

The correct answers are: How many people saw the ad and How many people sign up for lessons after seeing the ad

Explanation: How many people saw the ad, it can be analyzed under the view-through conversion metric. This metric is enabled only if you have implemented conversion tracking code. A number of sign-ups are treated as a number of conversions.
Read more here: https://support.google.com/google-ads/answer/6270625

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