Last Updated on 5 years ago by School4Seo Team

Your client Kevin works for a retailer that sells eco-friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

• Demographic targeting
• Contextual product targeting
• The “Green Living Enthusiasts” affinity audience
• Gender targeting

The correct Answer is: The “Green Living Enthusiasts” affinity audience

Explanation: If Kevin wants to attract an audience with an established interest in his message to sells eco-friendly products. He would be recommended to target The “Green Living Enthusiasts” affinity audience.Affinity audiences consist of aggregated consumers who have demonstrated a qualified interest in a particular topic. Take advantage of broad passions depicting a consumer’s lifestyle rather than niche curiosities to reach your perfect audience and achieve reach and frequency within that group.