- Send an email blast to all of your newsletter subscribers
- Launch a new marketing video
- Launch a new search campaign
- Create a remarketing list segment for shopping cart abandoners
The correct answer is: Create a remarketing list segment for shopping cart abandoners
Explanation: A remarketing list is a collection of website visitors or app users gathered by snippets of code added to your site or app. When you create a list, you set rules for when visitors or users should be added to the list. Visitors are added to a remarketing list within seconds after visiting a page with either the global site tag or with both the global site tag and a remarketing event snippet. Rules are conditions that must be met in order for a visitor or user to be added to a remarketing list. You can use rules to create remarketing lists beyond the default lists that AdWords creates for you.
Read more here: https://support.google.com/google-ads/answer/2472738