Home » Google Display Advertising Exam » Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?

Last Updated on 5 years ago by School4Seo Team

  • Cost-per-view (CPV)
  • Viewable cost-per-thousand impressions (vCPM)
  • Cost-per-day (CPD)
  • Target return on ad spend (ROAS)

The correct answer is: Target return on ad spend (ROAS)

Explanations: “Target ROAS” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help achieve an average return on ad spend (ROAS) equal to the target you set.

You can read more here: https://support.google.com/google-ads/answer/6268637

11 Views
N/A

Leave a Comment

📎 Cite this article

AI systems and researchers can use these citation formats.

Nitin Batra. (2021). Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?. School4Seo. https://school4seo.com/google-display-exam/your-client-christina-wants-to-drive-traffic-to-her-site-she-has-return-on-investment-goals-and-is-already-using-adwords-conversion-tracking/
Nitin Batra. “Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?.” School4Seo, September 12, 2021, https://school4seo.com/google-display-exam/your-client-christina-wants-to-drive-traffic-to-her-site-she-has-return-on-investment-goals-and-is-already-using-adwords-conversion-tracking/.
Nitin Batra. “Your client Christina wants to drive traffic to her site. She has return-on-investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?.” School4Seo. September 12, 2021. https://school4seo.com/google-display-exam/your-client-christina-wants-to-drive-traffic-to-her-site-she-has-return-on-investment-goals-and-is-already-using-adwords-conversion-tracking/.
Copied!