- Drive loyalty
- Influence consideration
- Drive action
- Build awareness
The correct answer is: Build awareness
Explanation: There are three types of marketing objectives:
- Build awareness
- Influence consideration
- Drive action
When to use “Build awareness” Marketing objective:
- Starting a new business or product
- Expanding your business into a new area
- Introducing customers to what you offer
Types of featured in this objective: Features that help you reach a broad consumer audience and maximize your exposure, such as demographic targeting, affinity audience targeting, and viewable CPM bidding.
Read more here: https://support.google.com/google-ads/answer/7450050
