Home » Google Display Advertising Exam » What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

  • Drive loyalty
  • Influence consideration
  • Drive action
  • Build awareness

The correct answer is: Build awareness

Explanation: There are three types of marketing objectives:

  • Build awareness
  • Influence consideration
  • Drive action

When to use “Build awareness” Marketing objective:

  • Starting a new business or product
  • Expanding your business into a new area
  • Introducing customers to what you offer

Types of featured in this objective: Features that help you reach a broad consumer audience and maximize your exposure, such as demographic targeting, affinity audience targeting, and viewable CPM bidding.
Read more here: https://support.google.com/google-ads/answer/7450050

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