Which bidding type is only available for ads on the Display Network?
- Target cost-per-acquisition (CPA)
- Viewable cost-per-thousand impressions (vCPM)
- Cost-per-view (CPV)
- Maximize clicks
The correct answer is: Viewable cost-per-thousand-impressions (vCPM)
Explanation: With vCPM bidding, you bid for your ad based on how often it appears in a viewable position on the Google Display Network
Read more here: https://support.google.com/google-ads/answer/2630842
