Home » Google Display Advertising Exam » Which remarketing list segment will typically have the highest volume of viewers?

Which remarketing list segment will typically have the highest volume of viewers?

  • Past converters
  • Product page visitors
  • Category page visitors
  • Homepage visitors

The correct answer is: Homepage visitors

Explanation: Below is five remarketing lists we recommend, moving from the largest and broadest to the most precisely targeted. If you’re using dynamic remarketing, these lists are automatically created for you. If you’re using the Google Analytics remarketing tag, the remarketing list set-up is handled in the Google Analytics front end. But the basic setup instructions for your remarketing lists are the same whether you set them up in Google Analytics or in AdWords.

  • Homepage Viewers
  • Category page Viewers
  • Product or Offer page Viewers
  • Cart Abandoners
  • Past converters

Read more here: https://support.google.com/google-ads/answer/6168766

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