Last Updated on 5 years ago by School4Seo Team

Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?

• Image ads do not perform as well on the Google Display Network
• It ensures one of the ad formats will win the auction and show on a publisher site
• It ensures maximum coverage, as some publishers do not accept all ad formats
• Text ads do not perform as well on the Google Display Network

The correct Answer is: It ensures maximum coverage, as some publishers do not accept all ad formats

 Explanation: Text Ads ensure maximum coverage, as some publishers do not accept all ad format. That’s why it is beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network.